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Adelaide Stampex 2010 – Another Successful Exhibition
By David Figg, Treasurer, Adelaide Stampex 2010 Organising Committee

Adelaide Stampex 2010 has now concluded and by all accounts it was a resounding success. Held on three days (20th to 22nd August) at the Drill Hall, Torrens Parade Ground, King William Road, Adelaide, it was a Half National Philatelic Exhibition, with Postal History and Open being the main FIP classes on display.  The remaining FIP classes had been on show at Canberra earlier in the year.  The exhibition was organized by the South Australian Philatelic Council (SAPC).

The Venue

The Drill Hall on the Torrens Parade Ground, King William Road, is well situated, being close to the CBD and all forms of public transport. The size of the venue is also ideal for Half National Exhibitions, National One Frame Exhibitions plus State/Congress Exhibitions and has now been used for all three in the last three years. There is off- street parking and security of the premises is state-of-the-art. Looking forward, the venue has been tentatively booked for the last weekend in September each year for some form of exhibition or fair.

The Official Opening

Peter Goers from 891 ABC Radio opened the show at 11.00am on the Friday in his usual entertaining way. Peter is also known for his role as a long time columnist in the Sunday Mail and describes himself as a “reformed social irritant”. His address was certainly entertaining. After the ceremony Peter viewed some of the exhibits and patronized several dealers before leaving for another engagement.

The Exhibits

Being the second Half National held in 2010, the exhibition classes on offer were those not included in Canberra last March. Interested visitors were invited to view multiple entries in the following classes, Postal History (including Marcophily plus Historical, Social & Special Studies), Open Philately, Polar Philately, First Day Covers, Frugal Philately, Cinderella Philately, Philatelic Literature (including a Youth Experimental Class), Youth Philately and Picture Postcards (One Frame and Multi-Frame).

Overall there were 82 exhibits, 58 in the philatelic classes and 24 in the picture postcard entries. For the first time, two frames were reserved for the inclusion of brief non-technical descriptions of the different exhibiting classes, and it is hoped that this new initiative helped the viewing public to better understand the material they were viewing.

There were also two invited non-competitive exhibits from local collectors, Michael Blake, an 8 frame postal history exhibit about Australia’s involvement in the World War I, and Tony Presgrave, an Open class exhibit telling the story of trade on the River Murray.

In addition, many of the judges displayed a single frame non-competitive exhibit of their choice, resulting in some very interesting, unusual and varied material on show.  This interesting concept of a Jury Class has been tested before at Sydney Stamp Expo 2005.

The Juries

There were two juries in operation, a team of 10 to judge the philatelic classes and a team of 6 to judge the picture postcards. The philatelic jury included two overseas judges, one from the USA and one from New Zealand who each brought exhibits of both quality and quantity to enhance the exhibition. These appointments are done under Accord Agreements that the APF has with several countries, these being USA, Canada, UK, New Zealand, South Africa & Sweden. The exchange of judges is rotational with the aim of having a judge from each country attend one of our shows and one of our accredited judges attend a show in each accord nation over the course of a two year period.

The Awards

The quality of material on display was very high, reflected by the medals awarded, with more than half of the exhibits receiving vermeil or higher –
Philatelic entries -  3 Large Gold,            9 Gold,             4 Large Vermeil,            11 Vermeil,        12 Large Silver,             11 Silver,   7 Silver-Bronze  1 Bronze.

Postcard entries – 1 Large Gold,                                    6 Large Vermeil,            9 Vermeil,         3 Large Silver,               4 Silver                            1 Bronze.

The Grand Awards of the exhibition were won by the following exhibitors -

Grand Award –                                      Geoffrey Lewis (Australia)

Grand Award National –                         Janet Klug (USA)

Grand Award International –                   Robin Gwynn (NZ)
Grand Award Picture Postcards –           David John (Australia)

Full details of the awards can be found on the APF website www.apf.org.au.

The Dealers and a New Award

There were 13 dealers in attendance, one local, one from overseas and the rest from other mainland states. In speaking with most of the dealers after the show, the conclusion reached was that all were pleased with the outcome of the show taking into account their direct sales, direct purchases, inter-trading plus new contacts and prospects of future after-sales.

An initiative launched at this show was the Best Dealer’s Stand Award, which was judged with the assistance of two “secret shoppers” not known to any of the dealers that did the rounds of the stallholders.  This innovative addition to exhibitions will be described in detail in a subsequent Part of John Sadler’s series “Introducing the Australian Philatelic Federation”.

The inaugural winner was John Pearson from Pittwater, Stamps who received his engraved beer tankard at the Palmares Dinner on the Saturday night.

 The Website

The official website for the exhibition www.adelaidestampex.com was launched in early 2009 to publicise all aspects of the event from the initial publicity including the prospectus/entry forms and dealer’s kits through to show souvenirs and the publishing of exhibitor’s results and a roundup of pictures taken at the exhibition and the Palmares Dinner.  A copy of this report will also be added to the website.

Expertly maintained by Jeff & Yvette Trinidad from Kalgoorlie, the website provided a single point of contact for anything to do with the show. The APF has appointed the Trinidads as Exhibition Webmasters and there is a standing offer to future exhibition organising committees to take advantage of the benefits that a web presence can provide in promoting the planned show.

 Souvenir Items

As with all shows, philatelic souvenirs significantly assist in the raising of the funds required to stage such an event. Stampex was no exception, with the offering of a range of overprinted products  including 200 numbered Commonwealth Coinage miniature sheets in three different coloured overprints (gold, red & ) plus 400 un-numbered overprints; 250 numbered imperforate Burke & Wills prestige booklets, 200 un-numbered PNCs of the Commonwealth Coinage plus two extra items available only during the show.

The first of these were 50 only gold foil overprinted FDC pairs of the coins miniature sheet and single stamps. The second, which was on sale at the Palmares Dinner, with only a few left for sale on the Sunday at the show, was a souvenir booklet (100 numbered) showing the Drill Hall on the cover and containing a Burke & Wills stamp postmarked the following day (Sunday).

Australia Post also launched two products on the opening day of the show, an exhibition miniature sheet showing the Stampex logo and Adelaide skyline and containing a $2.05 AAT stamp together with a 60c Burke & Wills stamp. This is the first time an Australian and AAT stamp have been featured together in a miniature sheet. The second was a new pre-paid international rate picture postcard that was added to their range. The postcard shows four well-known Adelaide views being the Drill Hall, Elder Park Rotunda, Popeye on the River Torrens and the new Convention Centre.

The Australian Postcard Society also launched a souvenir Zeiher card showing the old wooden-structured Drill Hall that stood on the site in the early 1900s. It is for sale either mint or serviced via their website www.australian-postcard-society.com.

 Attendance

The exhibition was widely publicised through radio and newspaper advertising, supported by street signage and a large banner on the GPO King William Street railing.  A full page in the Australia Post Stamp Bulletin was greatly appreciated.

These efforts produced good attendances on all three days of the show, with approximately 1,000 visitors in total.  Only a few souvenirs are left with some having sold out.

 Club & Society Meetings

No fewer than seven clubs/societies took the opportunity to hold meetings during Stampex. These were the Postal Stationery Society of Australia, Cinderella Stamp Club, Australian Cover Society, Society of Polar Philatelists, Australian Postcard Society, interNational Association of Philatelic Exhibitors (NAPE) and stampboards.com.  A Youth Judging Seminar was held on the Saturday afternoon.

 Conclusion

If a thank you email from the President of APTA is anything to go by, the show was highly successful from a dealer perspective –

 I greatly appreciate the thought that goes into your shows and the consideration given to the trade. Food and drink delivered to the stand makes the world of a difference when trading on your own and Stampex always excels at this. Your committee is to be congratulated on a well run show and I believe most dealers including the Kiwis, were happy with their results”.

As with all shows, the un-sung heroes are the willing band of volunteers who support the organising committee on the ground from set-up to knock-down.  Without this help such an event would not happen. All volunteers were presented with a print replica card in recognition of their valuable contribution.